Promotional Video from the XF16-80mm project for Fujifilm!

I got to spend all of July month on riverbanks shooting photos and video creating promo content for an upcoming lens (XF16-80mm) for Fujifilm Cameras!

I pitched four ideas for different types of shoots and they bit on fly fishing for Atlantic salmon! How awesome is that?

Here is video we created for the project, filmed entirely on the upper Humber River!!